Become a better email marketer with real-world advice, best practices & practical takeaways

Design · Code · Strategy · Planning · Workflow · Analytics
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Boston

September 17-19, 2018

Westin Copley Place
Boston illustration

Elevate your email strategy, process, design, and development

Join leading experts in Boston and learn the latest in email marketing. With sessions on everything from data-driven design to advanced personalization, improved workflows, and more, you’ll leave with dozens of ideas to improve the performance of your email campaigns.

Litmus Live Boston is over. Read all about it on the Litmus blog.

“Useful, real-world content”

96% of attendees said they'd attend Litmus Live again, and 99% would recommend Litmus Live to a friend

 

Learn email design, strategy, and development

With sessions on data-driven email design, lifecycle campaign planning, cross-channel strategies, tools to automate email development, and more—there's something for everyone. And since this isn't a user or customer conference, anyone is welcome to attend!

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3

cities

1000+

attendees

Stephanie mckay
Stephanie McKay
Senior Graphic Designer, DIA

“Had so many “aha!” moments during the last two days. Geeking out with kindred email spirits—this is my Disneyland!”

Alex kelly
Not Just Pretty Numbers
Alex Kelly, MailChimp
Brenton anderson
Brenton Anderson
Email Dev, Southwest Airlines

“The communal and collaborative nature of the conference is great. I’ve been able to learn and network without being sold to.”

Vicky ge 2
Experimenting with Personalization
Vicky Ge, Amazon
Kayla beck
Kayla Beck
Marketing Manager, Southwest Airlines

“Awesome conference. Could you guys be any more nerdy? I mean that in a good way!”

Patron Program

Partner with us for special projects and ticket giveaways to enhance the attendee experience.

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Chris francis
Chris Francis
Marketing Manager, Roche Diagnostics

“Really impressed. Best industry conference I have attended. Really practical take aways.”

Eric ross
Email Delivery—What a Process!
Eric Ross, Progressive Insurance
Kristin wark
Kristin Wark
RM Strategist, Intouch Solutions

“This much insight and nerd ♡ in all one place—cannot find that anywhere else.”

Erin emilyann
Using Preheaders and Emojis to Make a Memorable First Impression
Erin Alemdar & Emilyann Key, Whereoware
Aaron chamernik
Aaron Chamernik
UI/UX Dev, O’Reilly Auto

“Thanks to the Litmus team for all the time & effort for putting this event together! It was my first email conference and I am buzzing with ideas to bring back to my office.”

Conference venue & accommodations

Litmus Live Boston has moved to a new venue this year: The Westin Copley Place in Back Bay.

Boston venue
New venue!

Location

New venue: The Westin Copley Place
10 Huntington Avenue, Boston, MA, 02116
Phone: (617) 262-9600

The Copley Place is located in the heart of Boston’s Back Bay, close to downtown Boston and everything it has to offer. The hotel is just over five miles from Logan International Airport and is easily accessible by taxi, subway, and train.

More venue info
Boston hotel

Where to stay

The Westin Copley Place
10 Huntington Avenue, Boston, MA, 02116
Phone: (617) 262-9600

The Westin Copley Place is offering attendees rooms at the reduced rate of $299 (plus taxes and fees) per night for stays between September 16th—September 19th. Book online or call (617) 262-9600 and mention Litmus Live to receive the discounted group rate (based on availability).

Book your stay

Agenda

Litmus Live Boston features four optional pre-conference workshops, two full days of in-depth breakout sessions, community and speaker networking opportunities, and more. All conference sessions are recorded and attendees will receive slides and videos from all three cities.

Monday - September 17, 2018 Optional Workshops * Workshop pass(es) required to attend.
Registration + Breakfast
7:30 am–8:00 am
Fundamentals of Email Marketing Strategy

Chad S. White, Research Director at Litmus

Get a solid foundation in email strategy, learn how to craft compelling emails, and build an effective email program.

More info

A crash course in all things email strategy, this workshop will give you a solid foundation for crafting compelling emails and building an effective email program. Following the Hierarchy of Subscriber Needs, we’ll explain how to create emails that are respectful, functional, valuable, and remarkable as we discuss:

  • Email Metrics & Business Success
  • Permission & List Building
  • Managing Inactives
  • Rendering & QA
  • Defensive Design
  • Subject Lines
  • Targeting & Personalization
  • Email Frequency
  • Lifecycle Marketing
  • Planning & Content Calendars
  • Virality

This workshop is perfect for beginner to intermediate email marketers, as well as designers and coders looking to broaden their understanding of email marketing strategy.

About your workshop host:
Chad S. White is the author of “Email Marketing Rules” and more than 3,000 posts and articles about email marketing trends and best practices. Prior to Litmus, he served as lead email marketing researcher at three of the largest email service providers—Salesforce, ExactTarget, and Responsys. He is the Email Experience Council’s 2018 Email Marketer Thought Leader of the Year.

Advanced Responsive Email and Layouts

Kevin Mandeville, Freelance Email Developer

A deep dive into the state of responsive email, advanced layout and structural techniques, common layout patterns, and more.

More info

Ensuring you deliver an experience optimized for mobile subscribers is incredibly important. Studies have shown that responsive email design results in a 15% increase in unique clicks for mobile users and 80% of subscribers delete an email if it doesn’t look good on their mobile device.

We'll review the state of responsive email and cover advanced layout and structural techniques. You'll learn the pros and cons to each approach from development and testing time to maintainability as well as the hacks at your disposal to tackle each technique.

The following layout and structure techniques will be covered:

  • Hybrid/spongy technique
  • Three table-cell technique
  • Fab four technique
  • Display table method
  • Table-less method

We’ll build a simple email with common layout patterns using the techniques listed above. You'll walk away with a mastery of advanced layout methods along with the knowledge of how to decide which layout techniques work best for you and when to use them.

This workshop is for you if...

  • You have solid knowledge of HTML and CSS and at least a basic understanding of media queries.
  • You’re having trouble getting your emails to be responsive across all email clients and apps, especially quirky ones like Gmail App IMAP that don’t support media queries.
  • You are having a hard time wrapping your head around advanced layout structures and techniques for responsive email—or aren’t sure where to begin.
  • You’re looking to improve your layout structure for better maintainability, faster development, and quicker scale amongst your entire team.

Requirements:

  • This is a hands-on workshop where you'll be live coding an email template in all of the various layout approaches. Be prepared to bring a laptop and get your hands dirty with code!
  • Prerequisite knowledge and comfort with fundamental HTML and CSS. This workshop isn’t designed for beginners, but for intermediate to advanced attendees who are seeking to level-up their layout structure.
About your workshop host:
Kevin Mandeville is a freelance email developer and (former) resident email design expert at Litmus. Coming from a web design background, Kevin is an email design convert and loves hacking HTML emails into doing things people don’t expect them to do. He has pushed the boundaries of what’s possible in HTML email by incorporating .HTML5 video background, hidden golden ticket searches, and award-winning live Twitter feeds. He is also the co-host of The Email Design Podcast.
8:00am-12:00pm
Lunch
12:00-1:00pm
Reinvent Your Email Workflow

Jaina Mistry, Email Marketing Specialist at Litmus

Benchmark your workflow against best practices and understand the components that make up an efficient email process.

More info

Your workflow is an expression of the investment you make in every email—and is a predictor of email program success. Yet only half of brands consistently use a content calendar and 46% never create an email brief, even for important or complex emails. Creating a high-performing email requires time, the right resources, and a solid email workflow—whether you’re a team of one or many.

Use this workshop to benchmark your workflow against Litmus research, best practices, and insights from industry experts and understand the components that make up a great email workflow. Register your team for this unique opportunity to participate in interactive roundtable discussions that will reveal:

  • Critical steps in the process of crafting an email from planning and conception through deployment—and onto analysis
  • Tools, tactics, and advice for creating an optimal email workflow
  • Strategies for improving collaboration between roles and departments
  • How the right workflow can improve visibility into email strategy, performance, deliverability, and more

This workshop is perfect for individuals and teams who are ready to take a critical look at their email workflow, identify pain points, and repair inefficiencies. While we will touch on some email development aspects of the email workflow, technical knowledge is not a prior requirement.

About your workshop host:
Jaina Mistry is an email marketing specialist with nearly 10 years experience in development, design, and strategy.

Engaging Subscribers with High-Performance Design

Jason Rodriguez, Community & Product Evangelist at Litmus

Learn how strategic visual design can improve engagement and retention in your email program.

More info

Engaging Subscribers with High-Performance Design is a deep dive into the design principles behind exceptional, engaging, and high-performing email marketing campaigns. In this hands-on workshop, you’ll discover how strategic visual design can improve engagement and retention in your own email program. Together, we’ll discuss more than just pretty emails and uncover strategies to make your emails more accessible, effective, and memorable—allowing you to take better advantage of a marketing channel with already impressive ROI.

We’ll cover:

  • Visual design concepts like hierarchy, color, shape, space, proportion, emphasis, contrast, imagery, and typography—and how these concepts can be implemented in the context of HTML email
  • How visual design directly relates to a subscriber’s experience, engagement, and retention
  • Tools, techniques, and resources you can use to improve the effectiveness of your own email campaigns

Through a combination of lecture, discussions, and hands-on design projects, you’ll gain a thorough understanding of how these concepts help subscribers engage with your emails. You’ll leave with a list of ideas and resources that you’ll want to put into practice right away.

This workshop is perfect for anyone looking to level up the visual design of their emails and increase their ROI in the process, even if you’d never consider yourself a designer. Email marketers, strategists, designers, and developers will all leave with a better understanding of design principles in the inbox.

About your workshop host: Jason is the Community Evangelist at Litmus. He is the author of three books on email marketing, design, and development and frequently speaks at industry events. At Litmus, he helps customers and the email community send better, more effective email campaigns.
1:00-5:00pm
Tuesday - September 18, 2018 Conference Day 1
Registration + Breakfast
8:00-9:00am
Welcome + Opening Remarks
9:00-9:20am
The Role of Email in Successful Omnichannel Marketing Programs

Lauren Kremer, Marketing Lead at ProQuest

More info

As email marketers, we recognize the power of email to meet customer needs, while driving revenue and brand goals. What we lack is the ability to stay top-of-mind for these same customers throughout their digital journey through social media, online events, paid search, and more. We’ve validated our industry, but phase two is here: omnichannel marketing as the status quo. While it may be intimidating at first, fitting email into omnichannel marketing programs is achievable for any organization, regardless of market.

Lauren Kremer
ProQuest
At ProQuest, Lauren Kremer helps researchers around the world connect with resources to enhance learning and insights. She uses her years of email and digital marketing experience to make customers true partners in the journey. When not designing, deploying, and analyzing emails, Lauren contributes to Women of Email and enjoys helping others empower their expertise in our industry. She also loves spending time with her family, re-watching The West Wing or Parks and Recreation, crafting, and keeping up-to-date on current events, with healthy doses of cupcakes thrown in for good measure.
9:20-9:50am
Break
9:50-10:00am
Moving Beyond Campaigns: Creating a Flagship Email Product

Drew Price, Email Strategist at Grammarly

More info

In the age of customer journeys, hyper-targeted emails, and automated testing, how do you redefine email and set yourself apart? One way is to create a full-fledged email product that enhances the product experience, acts as the backbone of your email program, and drives better engagement. See how Grammarly did just that with their flagship email product, Grammarly Insights.

Drew Price
Grammarly
Drew Price got his start in the retail space running point on the promo program for The Home Depot at a top direct-response agency in Atlanta. He then spent 6 years building new programs for IGN Entertainment and Grammarly. His focus is on delivering customer-focused creative and pushing the email channel to its limits.

Coding Mobile First Emails that Work Everywhere

Chris Smith, Email UI Engineer at DEG

More info

You know that feeling you get when you look at your beautifully coded email on an iPhone? How does it compare to the one you get when looking at the same email in the Gmail App? By coding mobile first, you can handle the challenges that different email clients and devices pose, ensuring your emails look great and function properly in even the trickiest inboxes.

Chris Smith
DEG
Chris Smith is an Email UI Engineer at DEG in Kansas City. Although he started developing emails in 2008, he considers 2012 to be the year that the conversion to full #emailgeek happened. He's always looking to better his development, whether if it's by changing his build process or by implementing new code techniques.
10:00-10:30am
Break
10:30-10:50am
Make Every Word Count

Tom Tate, Product Marketing Manager at AWeber

More info

Sometimes, the best emails are the ones that stay out of the subscriber’s way. By leveraging the economy of words, you can say more with less. Learn the key principles of efficient email copywriting, how it fits into your overall email strategy, and practical tips for editing your own campaigns to make them more effective.

Tom Tate
AWeber
Tom Tate is the Product Marketing Manager at AWeber, where he proclaims the good news of email marketing and automation to anyone (and everyone) who cares to listen. He lives just outside of Philadelphia with his wife and three kids. He moonlights as a video game historian, college instructor, podcaster, and writer.

Seniors and UX: Designing for an Aging Population

Michael Hill, Director of Web Development at Erickson Living

More info

By 2020, the percentage of the population over the age of 50 will be over 35%. An aging population poses unique challenges for email marketers, while providing massive opportunities for businesses that overcome those challenges. Learn how to better engage a maturing segment of subscribers by tackling the distinct design, development, and testing hurdles presented by the modern demographic revolution.

Michael Hill
Erickson Living
Mike Hill is the Director of Web Development for Erickson Living. He has worked as a designer and developer, and has a background in traditional marketing and illustration. For the last 6 years, Mike has focused on the needs and usability issues of older users related to mobile, digital, and online experiences.
10:50-11:20am
Break
11:20-11:30am
Live Optimization

Conference attendees will have an opportunity to participate in this fun and fast-paced session packed with A/B testing suggestions, quick wins, and optimization tips. Experts from Litmus will lead the discussion, crowdsourcing advice and best practices to take back to the office.

11:30-12:15pm
Lunch
12:15-1:30pm
Reversing Poor Inbox Placement with Smart Data

Michael Kinstlinger, Senior Email Campaign Manager at Havas Helia and Katy Fitzpatrick, Program Manager, Large Partnership Marketing at Liberty Mutual

More info

In 2015, Liberty Mutual was facing a significant dip in inbox placement. With the help of Havas Helia, they got smarter with their data and implemented a scalable, tiered approach to ranking subscribers. That approach led to massive inbox placement improvements, and better opens and engagement in the process. See how they accomplished it and learn tips for applying the same strategies to your own campaigns.

Michael Kinstlinger
Havas Helia
Michael brings over 10 years of email marketing experience to his role at Havas Helia and their unique clientele. He enjoys the intersection of data, creativity, and analytics inherent in each email campaign. At previous stops including PayPal, the Corporate Executive Board and MedStar Health, he moved the needle with a combination of clarity, creativity and gut instinct.
Katy Fitzpatrick
Liberty Mutual
Katy joined Liberty Mutual nearly three years ago and manages the execution of fully integrated acquisition marketing campaigns within the Large Partnership segment. While she enjoys dabbling in all lanes of marketing, email is her sweet spot. In previous roles, she worked as an email developer in the financial and legal industries. A native of Cape Cod, Katy is "wicked" proud to call Massachusetts home, and would be delighted to dole out lobster roll recommendations.

Creating Efficient Workflows with Modular Email Design

Jesse Blanner, Sr. Manager, Design - Audience Engagement at Meredith Corporation

More info

Building email campaigns efficiently and on time is difficult. Email developers face increasing demands from teams, subscribers, and a growing library of templates that need to be maintained. By building a repository of modular email components, email designers and developers can streamline the email production process, allowing everyone to worry less about technical specs and limitations, and more about creating compelling campaigns that achieve business goals.

Jesse Blanner
Meredith Corporation
Jesse is the Sr. Design Manager for Audience Growth and Social Media at Meredith Corporation and has been designing and developing emails and other digital deliverables for 10+ years. Leaning on his education and experience in graphic design, he enjoys the challenge of developing creative solutions that compel and engage users. He used to live in Boston years ago and once attended a clam chowder festival in late July, which was a horrible idea.
1:30-2:00pm
Break
2:00-2:10pm
Managing Your Marketing Database in Today’s Regulatory Environment

Catherine Mears, Marketing Automation Manager at Pentair

More info

CAN-SPAM, CASL, and GDPR have been on the lips of every marketer over the past few years. But what do marketers need to know about managing their subscribers in an increasingly regulated world? Find out as we dig into practical advice for staying compliant, managing contacts, running re-permission campaigns, and avoiding spam traps.

Catherine Mears
Pentair
With experience in both direct sales and lead generation, Catherine's been leading email marketing programs for longer than she cares to admit. She firmly believes that any great email campaign is based on the underlying data and is passionate about helping marketers create specific, compelling, and actionable personas. She also loves fat tabby cats and nutty Boston terriers.

Interactive Emails: Revenge of the Fallbacks

Alice Li, Senior Email & Web Developer at Shutterstock

More info

A long time ago in a galaxy far, far away… we lived in an email era devoid of interactivity. But as we jump into the hyperspace of interactive emails, how do we ensure that we don’t succumb to the dark side of the subscriber experience? By planning for sensible fallbacks for interactive emails, organizing our templates, and working from well-tested code, we can ensure that every subscriber can engage with our emails—whether they’re using Apple Mail or Microsoft Outlook.

Alice Li
Shutterstock
Alice Li is a total nerd for email, from design to development. After being immersed in the world of ESP creative agencies since 2007, she served as the sole email developer for Shutterstock for over 3 years and is a passionate evangelist for interactive emails. She was most recently honored to receive the 2018 EEC Stefan Pollard Award for Email Marketer of the Year, and is thrilled to be returning to Litmus Live after speaking for the first time last year. When she's not working on emails, you can find Alice in the ping pong room, a karaoke lounge, or painting something to justify her BFA.
2:10-2:40pm
Ask An Expert + Networking

Get 1:1 time with speakers and industry experts to ask questions and get advice. Attendees will also have an opportunity to join small group networking tables to meet other users of common ESPs and peers in their industry.

2:40-3:40pm
Re-Engaging Sleepy Subscribers

AJ Jacob, Digital Development Officer at United Nations Foundation

More info

Some subscribers aren’t just sleepy, they’re full-on hibernating. By re-evaluating and narrowing your marketing goals, using smarter segmentation, overhauling your email creative, and running re-engagement campaigns for the most inactive subscribers, you can turn things around. See how the United Nations Foundation doubled their open rate, increased their click-through rate, and increased online fundraising by 48% by waking up subscribers already on their list.

AJ Jacob
United Nations Foundation
AJ Jacob is the Digital Development Officer at the United Nations Foundation, where she uses the inbox as a place to connect passionate individuals with the global issues they care about. A former political fundraiser, AJ loves using creative new tools and tactics to engage supporters and improve the donor experience. A Brooklyn native, AJ's personal passions include her hometown's famous thin-crust pizza, crazy cat videos, and living vicariously through Aaron Sorkin characters.

Guide Your Team with an Email Playbook

Shannon Crabill, Senior Email Developer at T. Rowe Price

More info

Getting teams on the same page can be tricky. Explaining what’s possible within your email program to different audiences poses some distinct challenges. With an email playbook, you can quickly guide the conversation and strategy around existing and new campaigns, easing the friction typically involved in planning, designing, and developing emails. Learn what an email playbook is, how to develop your own, and how to put it to work in your own organization.

Shannon Crabill
T. Rowe Price
Shannon is a Senior Email Developer at T. Rowe Price. Outside of coding and launching emails, she can be found blogging about tech and leveling up her front-end development skills in the areas of Git, JavaScript, and WordPress.
3:40-4:10pm
Break
4:10-4:20pm
5 Trends Shaping the Email Industry: Research-Driven Innovations for Email’s Biggest Challenges

Justine Jordan, Chad S. White, and Jason Rodriguez, Litmus

More info

The Email industry is in a constant state of flux, with new tools, trends, and challenges shaping email marketers' priorities. Learn about the five trends rippling through the industry and see how Litmus research—and the Litmus Email Creative Platform—can help you understand and tackle some of email's biggest challenges.

4:20-5:15pm
Day 1 Wrap Up
5:15-5:20pm
After Party

Join the Litmus team and fellow conference-goers for drinks, snacks, and fun. The party starts immediately following the conference.

5:30-7:30pm
Wednesday - September 19, 2018 Conference Day 2
Breakfast
8:00-9:00am
Welcome to Day 2
9:00-9:10am
Seeing People, Not Just Subscribers: Cultivating 1:1 Email Experiences

Logan Baird, Design Services Lead at Campaign Monitor and Jamie Bradley, Email Marketing Manager at SmileDirectClub

More info

Email is a uniquely personal medium. Even when sending to massive lists, marketers are engaging in 1:1 conversations with subscribers. Along the way, we’ve learned skills that can be applied to our everyday interactions with subscribers and co-workers. Learn what best practices like requesting permission, segmenting audiences, tracking engagement, and designing inclusively can teach us about being better co-workers, community members, and human beings.

Logan Baird
Campaign Monitor
Strongly maternal potty mouth, incorrigible #emailgeek, and Design Services Lead for Emma. Deeply committed to cats, dancing, and working to make email marketing as humane and relational as possible.
Jamie Bradley
SmileDirectClub
Jamie Bradley has talked about email every day for about a decade. Working in almost every position of sales and marketing for an ESP and now focusing on brand-side email program management, she's seen the good, the bad, and the truly hideous in a wide variety of inboxes. She hails from the Lone Star State, lives in Music City, and loves popcorn.
9:15-9:45am
Break
9:45-9:55am
Mastering B2B Email through Iteration and Improvisation

Cliff Seal, UX Lead at Salesforce Pardot

More info

A lot of companies have mastered the basics of testing, automation, and personalization. But how do you move beyond the basics and create innovative, effective campaigns? It turns out that the key isn’t more data, it’s your ability to see opportunities in the data and improvise within your campaigns. Like a good jazz musician, email marketers need to train their ear to hear what the data is saying, test out interesting, sometimes scary, ideas, and trust their gut to make creative decisions that can push their email programs to the limits.

Cliff Seal
Salesforce Pardot
Cliff is a UX Lead at Salesforce Pardot, helping build world-class B2B marketing tools. He's passionate about keeping people at the heart of design and marketing. Cliff lives in Atlanta, where he co-organizes amUX, a morning meetup for the user experience community. He's also an accomplished speaker who's given talks around the world. Through an appropriate mixture of data and humor, he takes a unique approach to complex topics, making them both informative and enjoyable.

Bonjour/Hi: Getting Started with Multi-Language Email Campaigns

Caitlin Dwyer, Solution Engineer at Salesforce

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In an increasingly connected world, businesses need to support multilingual customer bases. Without the proper strategy, code, and process, that can be difficult. Learn different approaches to creating multi-language email campaigns, including the code that drives localized emails and how to dynamically create multi-language emails using scripting languages like AMPScript.

Caitlin Dwyer
Salesforce
Caitlin is an email geek based out of Toronto, Canada. She currently works as a Solution Engineer for Salesforce Marketing Cloud, which—in her own words—means she's essentially a professional tinkerer. Fascinated by technology and how it impacts the world around us, she is also pursuing her BSc in Computer Science. When she's not studying for math tests or building demos, you can probably find her watching Buffy reruns and eating popcorn with chopsticks.
9:55-10:25am
Break
10:25-10:45am
Hyper-Personalized Emails: Strategy, Execution, and Measurement

Jill Guest, Sr. Customer Growth Marketing Manager at SendGrid

More info

Interest in hyper-personalized emails—like year-in-review campaigns—is on the rise. But getting started planning, building, sending, and tracking hyper-personalized campaigns can be hard—especially for smaller teams. Get an inside look at the step-by-step process for shipping effective hyper-personalized emails, from buy-in and strategy to execution, measurement, and avoiding common pitfalls.

Jill Guest
SendGrid
Jill Guest is a growth marketer, email nerd, and digital native, who is passionate about getting email marketing a better seat at the revenue table. As Sr. Customer Growth Marketing Manager, Jill drives marketing strategy to onboard, retain, and grow revenue from SendGrid's base of happy customers. She leads customer engagement strategy and reporting, but also loves getting into the nitty-gritty of campaign execution. When not making customers’ jobs easier, she can be found rafting throughout her home state of Colorado and fine-tuning her wine palette. Jill holds a BS in Environmental Design and an MBA from the University of Colorado.

How Un-Designed Emails Can Improve Your Campaign Performance

Holly Wright, Digital Marketing Director at Appfire

More info

Coco Chanel famously said, “When putting on accessories, take off the last thing you’ve put on.” The same can be said for email marketing, except—in this case—you may want to consider removing the design from your emails. Learn what “un-designed” emails are, how they can increase engagement, how to test them against “fully-dressed” HTML campaigns, and how to work them into your email lifecycle all without killing your brand.

Holly Wright
Appfire
Holly is the Director of Marketing at Appfire, a Boston-based B2B enterprise software company. Previously the manager of email marketing at an ecommerce agency and the marketing manager for an email automation platform, she holds all things email near and dear to her heart. You may remember her from previous Litmus Live talks about email marketing metrics in Excel and marketing automation MailLibs.
10:45-11:15am
Break
11:15-11:25am
Leveraging Email Automation in Lifecycle Marketing

Stephanie McKay, Senior Manager, Email Marketing & Personalization at LuckyVitamin

More info

In a world where digital databases are growing and marketing teams need to do more with less, automation is the imperative tool needed to reach customers. But it’s not just automating the typical things like transactional and welcome emails. By applying automation throughout the customer lifecycle, we can create more dynamic, personalized, and high-performing email programs that help subscribers and businesses alike.

Stephanie McKay
LuckyVitamin
Stephanie McKay is a CRM guru and the Senior Manager of Email Marketing and Personalization at LuckyVitamin. When she's not evangelizing personalization across email, push notification, and SMS channels—or getting involved in prank wars with the marketing team—she enjoys a hodgepodge of activities that mostly include devouring science fiction, training to compete in Olympic-style weightlifting, and cry-laughing at the dumbest jokes.

Improving Clarity, Accessibility, and Readability with Typography

Libby Herskovitz, Marketing Technology Analyst at Veracode

More info

Want to up the design game in your emails without giving up the accessibility benefits of live text? By using effective HTML and CSS—along with an understanding of typographic principles—we can create beautiful, high-performing campaigns that work well across email clients and stay on-brand.

Libby Herskovitz
Veracode
Libby is currently a Marketing Technologies Analyst at CA Veracode. A proud #emailgeek since 2015 and a Marketo Certified Expert since April 2018, she’s a lover of design, burgers, email, dogs, and all things Maine.
11:25-12:00pm
Lunch
12:00-1:15pm
Using Excel to Do Things Your ESP Can’t

Kristin Bond, Director, Email Operations at Girl Scouts

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Tired of the limited reporting capabilities of your ESP? Trying to wrangle disparate data sources to strategize a more effective email program? Excel might be the answer to all (or most) of your problems. Learn how to use Excel to do everything your ESP can’t, including planning out unique campaigns with complex email cadences, manipulating data into a usable format, and using features like pivot tables to gain insights you won’t find in typical ESP reports.

Kristin Bond
Girl Scouts
Kristin Bond is the Director of Email Operations at Girl Scouts, where she manages the overall email program across the organization. She's also a co-founder and board member of Women of Email, an organization that helps women who work in the email niche advance their careers. She tweets about email (and broadway shows, feminism, and her dog) at @emailsnarketing, and writes blog posts about three times a year that are tangentially related to email at www.emailsnarketing.com. She really likes spreadsheets and living in NYC.

Developing Better Emails with Background Images

Chris Grouge, Lead Technical Marketer at Whereoware

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Struggling with poorly cropped images, misaligned text, and a sea of extra whitespace when using background images in your email? Learn how to use traditional table-based structures, Outlook conditional comments, and CSS to build the responsive, background image-based email you’ve been searching for, complete with support for Outlook and graceful fallbacks that work in clients that don’t support background images.

Chris Grouge
Whereoware
Chris Grouge is a marketing automation professional and digital designer concentrating in campaign management, online strategy, and creative strategy. He specializes in developing, managing and executing behavior-based marketing automation strategies, while providing personalized customer journeys, creative solutions, and optimized user experiences. He has worked with many B2B and B2C clients to strategize and implement automated marketing solutions that drive customer acquisition and nurture customer engagement.
1:15-1:45pm
Break
1:45-1:55pm
Driving Downstream Funnel Metrics with A/B Testing

Lindsay Brothers, Product Manager at Indeed

More info

Far too often, we focus on the metrics associated with an email send without looking at how that campaign affects every other part of the marketing funnel. But, by testing out different strategies at the top of the funnel, email marketers can positively impact downstream funnel metrics. Get an inside look at how Indeed used top-of-funnel experiments to drive core downstream metrics, including insights into what to test, how to track it, and how to apply their concepts to your own campaigns.

Lindsay Brothers
Indeed
Lindsay is a Product Manager at Indeed. Her team sends billions of job alert emails every month to job seekers around the world. Indeed is the world's #1 job site, with over 200 million unique visitors every month from over 60 different countries. Lindsay leverages data across the job search process in order to make decisions to help people get jobs.

Inspecting Other People’s Code to Improve Your Own

Benjamin Djang, Technical Marketing Engineer at Talent, Inc.

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Before the world of online courses and coding videos on YouTube, developers had to rely on “view source” to learn new skills. While developer tools and resources have evolved in the web world, for email geeks, looking at other people’s code is still one of the best ways to level up. See what tools and techniques you can use to hunt through the code in your inbox for insights, tips, and tricks to improve your own development skills and learn how to start building your own personal library of email knowledge and hacks to speed up your development process.

Benjamin Djang
Talent, Inc.
Benjamin Djang is the Technical Marketing Engineer at Talent Inc. in New York City. In this role, he is responsible for building and maintaining email templates for multiple brands with different message types. He is very interested in new developments in email and is always searching for coding techniques and tips.
1:55-2:25pm
Break
2:25-2:35pm
Live Optimization

Conference attendees will have an opportunity to participate in this fun and fast-paced session packed with A/B testing suggestions, quick wins, and optimization tips. Experts from Litmus will lead the discussion, crowdsourcing advice and best practices to take back to the office.

2:35-3:10pm
Ask An Expert + Networking
3:10-4:00pm
Collaborate Without the Stress: Getting Alignment and Buy-In

Robin Panish, Email Marketing Manager at Wistia

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From office politics to resource allocation and balancing team member opinions, getting an impactful email campaign out the door has become a collaborative art form. Getting alignment and buy-in across an organization is almost always a stressful endeavor—but it doesn’t have to be. See how Wistia balances communication across teams, with actionable takeaways on running successful kickoff meetings, building rapport within and across teams, gaining trust and getting buy-in throughout the organization, and even sharing work across the company to get the credit you deserve.

Robin Panish
Wistia
As the Lifecycle Marketing Manager at Wistia, Robin is focused on creating the best user experience possible via email and other retention channels. Robin has worked in email for more than six years at a variety of companies—ranging from small startups to billion dollar organizations. She feels fortunate to work in a field that fuses her passions for human behavior, psychology, and marketing, and uses this unique background to shape her ability to lead highly effective, cross-functional projects. In her free time, you'll find Robin rock climbing, baking desserts, or seeking out the city's best chicken fingers (recommendations welcome!).
4:00-4:30pm
Wrap Up + Farewell
4:30-4:45pm

City-by-City Comparison

Each location offers a slightly different schedule and agenda; speakers and sessions will vary. Check out the city-by-city comparison.

London illustration

London

Boston illustration

Boston

San francisco illustration

San Francisco

Event Date August 21, 2018 September 17-19, 2018 November 8-9, 2018
Event Venue Etc.venues 155 Bishopsgate Westin Copley Place Park Central Hotel
Days of Content 1 2 1.5
Workshops 0 4 3
Number of Attendees 250 475 350

Thank you to our 2018 patrons

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